At times, B2B marketing teams find it difficult to quantify their impact on revenue. Unplanned campaigns and siloed data hinder marketing and result in slower growth. As a result, it becomes challenging for the marketing teams to demonstrate their efficiency. There is a need to deliver more impactful campaigns, improve lead quality, and increase customer… Continue reading Marketing Operations Can Help Drive Business Results
Category: Marketing Operations
Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences
Picture this: You’re the marketing director of a thriving B2B company with multiple business units, and your team needs additional support with day-to-day marketing operations activities, guidance with developing processes, managing data, and executing impeccable campaigns allowing marketing to drive leads over to sales at the perfect time. You have two options: Company A is… Continue reading Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences
Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns
Is there anything worse than spending an obscene amount of time juggling through disorganized campaigns? Scattered shards of campaigns can’t give you a clear illustration of your overall marketing performance. The real challenge is to create a consistent target campaign schema that allows marketers to analyze and develop an understanding of whether their efforts are… Continue reading Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns
The Importance of Marketing Operations For Business Growth
Today, B2B marketing encompasses a range of different components, spanning from strategy to execution and everything in between. In order to accomplish your marketing goals, you and your team inevitably invest a significant amount of time in producing compelling content, adhering to the most effective SEO practices, optimizing advertising campaigns, crafting exceptional brand videos, sending… Continue reading The Importance of Marketing Operations For Business Growth
Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay
Your CRM system will offer you useful information on prospects, paying customers, vendors, and employees. CRM data decay is a significant issue that may lead to a reduction in sales and customer satisfaction, higher personnel turnover, and dissatisfaction amongst management and employees. According to a study, CRM data quality issues have hampered 95% of survey… Continue reading Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay
Why Human Element And Technology Is The Ideal Combination In B2B Marketing
It is a data-driven world, and the effectiveness of B2B marketing campaigns run by almost every industry depends on data-generated insights. Hence, the importance of data cannot be overstated. While most companies tend to lean towards automation and AI (which isn’t wrong), the importance of human intervention is often taken for granted. There are several… Continue reading Why Human Element And Technology Is The Ideal Combination In B2B Marketing
Importance of Getting An Ideal Customer Profile (ICP) Right
As it always should be – Ideal customer profile (ICP) has become the talk of the ‘marketing town’ as almost every business strives to create an ICP for their company. And this comes as no surprise as the first step towards a successful marketing campaign is nailing the ICP; everything else will come later. Hence,… Continue reading Importance of Getting An Ideal Customer Profile (ICP) Right
Why Should Demand Generation and Marketing Operations Work Together?
As marketing has come to the forefront, there is often a debate about the relationship between demand generation and marketing operations. Should demand generation and marketing operations work as individual units, or should demand generation report to marketing operations or vice versa? They appear to be fully independent functions of B2B marketing, with unique standards,… Continue reading Why Should Demand Generation and Marketing Operations Work Together?