Naming a campaign/program has always been challenging for various reasons. There are unnecessary spaces, no proper formatting or consistency (using sentence case, title case, lowercase), etc.
We saw some of our clients facing challenges while reporting, and attribution and we built this naming convention tool for a couple of our clients with very specific needs. The client can use the tool as it is if they follow the same naming convention, the page can be customized as per the specifics used by the client marketing team. We can also host it on the client’s CMS platform and as it is live, it is accessible by the team as and when needed.
The tool below is an example to create a process implemented across the organizations=
https://www.kawalmops.org/marketo-naming-convention-test/
This has been useful for many teams. The logic applied in the tool can also be useful for other processes like UTM link generator, etc.
Please note that everything on the tool can be customized.
