Why it’s crucial to create videos for your business?
Note: The purpose of this article is to save time in researching to find the best video editing tools available for small businesses.
Video creation is a skill that every business needs to learn and master. It has become essential marketing, SEO, and customer acquisition skills.
In this digital age, companies use videos to connect with their customers and increase brand awareness. Videos have become essential to any marketing strategy because they are easy to create, shareable on social media platforms, and provide more information than a simple picture or text post.
As video becomes more popular in the workplace, businesses must understand how video can help them grow.
Note – If you can afford a person or an agency, you can hire them to create videos for marketing. Else you should be ready to invest some time out of your busy schedule to learn this skill to take on your competition.
The Trend:
The video marketing industry is snowballing. It has been estimated that by 2023, video marketing will make up 80% of all internet traffic.
Businesses need to use video in their marketing strategy if they haven’t already. Video content is a great way to engage with customers and grow your business exponentially.
Tools to kick start the process:
Many video creation tools can help you create videos with no technical skills required. The best part is that these tools are easy to use and require a minimal learning curve.
The 4 best video creation tools that are free and you can start using right now are:
1) Canva (Free Online Video Editor & Maker (Drag-and-drop editing) | (Canva)
Canva is a free, easy-to-use, and cloud-based design software that has been used by many people for many different purposes. It is an excellent tool for beginners and experts to create anything from simple banners to complicated infographics.
Canva also has a video creator, making it easy for beginners to make their own videos with just the drag of their mouse. The video creator also allows users to upload their own images and videos, making it an all-inclusive software that anyone can use.
Note – If you are just starting and want a simple yet powerful tool for beginners, go for Canva. It has many ready-made effects and templates, which will help you to get started in no time. Canva is used by many marketing agencies and freelancers.
2) VN Video Editor ( VN Video Editor – Simple and Powerful Video Editor (VlogNow))
VN Video Editor is a free and easy-to-use video editor for beginners to intermediate-level creators. It is an excellent tool for those who want to edit videos on the go. (It has both free and paid versions)
It is a user-friendly video editing software for beginners who want to start making their own videos without spending too much money. It is available for iPhone, Android, Windows, and Mac OS devices.
It has all the essential functionalities to create your own videos and add effects like transitions or filters. The interface is easy to understand even if you have never used any other video editor before, but it also allows more advanced users to do more complicated things like adding 3D animations or exporting your project as an animated
Note: If you are looking for editing or combining videos, customize it with music and sound effects on a beginner to intermediate level, then this one is for you. This app is used by many YouTube creators.
3) DaVinci Resolve (DaVinci Resolve 18 | Blackmagic Design)
DaVinci Resolve is an all-in-one video editing software that can be used by beginners and advanced editors alike.
DaVinci Resolve is a free, professional-grade video editing software that can be downloaded and used for free. It offers a variety of features for beginners to advanced editors.
The best part about DaVinci Resolve is that it’s available for Mac, Windows, and Linux. It has a very intuitive interface and is easy to use, even for beginners.
You can also download tutorials from the website or YouTube if you want more guidance on how to use the different features of DaV
Note: This software is used extensively for many Hollywood projects and may be suited for more advanced video creations and effects. Suppose you are game for spending more time learning it. In that case, you can expect some adorable videos to be created with this software.
4) WeVideo ( Free Online Video Editor — Start Editing Videos Easy | WeVideo)
WeVideo is an online video editing software that allows users to create videos without downloading software or paying for any service. This tool is perfect for beginners who want to learn how to edit videos on their own without spending any money on expensive software or services.
WeVideo is an easy-to-use video editor that can be used by beginners and intermediate users. It has a simple interface with all the necessary tools for video editing. WeVideo allows editors to work on their projects from anywhere in the world, which is one of its most powerful features.
Note: This software is used by many YouTube creators to edit videos and add music and effects.
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Sudhiir Verma
